L'Eau de Parfum Intense's campaign, lensed by Neels Castillon, features four inspiring, beautiful, strong, and free women who embody the values of the brand: Arizona Muse, Malika Louback, Amrit and He Cong. Unlike the individual portrayals in the original signature campaign, this one unites the women, emphasizing collective empowerment with the tagline, “We blossom together.” The campaign is set to the song “Seeds” by French artist Camille, underscoring the themes of hope and new beginnings. Shot in Chile, around the Villarica Volcano.
directed by Neels Castillon
music — Camille ( seeds )
talent — Arizona Muse
talent — Malika Louback
talent — Amrit
talent — He Cong
agency — French Circus
founder & creative director — Clarisse Armandy
senior art director — Aurélie Coffre
project director — Capucine Fagot
tv producer — Virginie Sagan
production company — Psycho
executive producer — Céline Quideau
line producer — Claire Barnier
prod coordinator — Chloé Goueilhé
choreographer — Fanny Sage
1st AD — Frederic Monnet
director of photography — Daniel Bouquet
1st AC — Haruyo Yokota
drone pilot — Benoit Finck
drone operator — Brieuc Le Mercier
flower artist — Garance du Nord
flower assistant — Simon Carp
plant timelapse — Lund & Mauviel
make up artist — Christine Corbel
hair artist — Tamara McNaughton
stylist — Joséphine Dorval
stylist assistant — Chelsey Clarke
editorial — Motion Palace
editor — Sébastien Rouquet, Amandine Froger
assistant editor — Pierre Goerig, Pierre Bouillot
post-production — St Louis
sup VFX — Mathieu Caulet
lead CGI — Yves Bosson
CGI artist — Edin Hadzic, Olivier Delequeuche, Rémi Devouassoud
flame artists — Francois Gilguy, Benjamin Ravalec, Hugo Soriano, Camille Miranda, Vincent Heine, Anita Les
nuke artist — Johan Rochen
post producer — Jean-Marc Raygade
color grading — Sylvain Canaux
assistant colorist — Laura fries
sound production — Kouz
sound directors — Grégoire & Thomas Couzinier
sound design & mix — Sylvain Pierre
sound edit — Tristan Radajewski
service production Chile — Jacaranda films
EP — Rémi Noiriel
EP — Mauro Groisman
EP — Ana Luz Córdoba
line producer — Susana Del Río
director chaperon — María Paz Reymond
1st AD — Diego Medina
2nd AD — Valentín Moreno
talent coordinator — Violeta Rates
prod manager — Marcela Yañez
pa —Paula Trujillo
prod coordinator — Sebastián Roblero
unit manager — Marcelo Cadiz
location manager — Ximena Molina
art director — Matías O'Donnell
art coordinator — Latinan Ramos
set dresser — Ana Pistacchio
drone op — Gonzalo Zuñiga
steadycam op — Nicolás Mayer
steadycam assist — Joaquín Arriagada
key grip — Fabián Vergara
grip — Diego Mendez
grip — Orlando Leon
grip — Joaquin Leon
grip — Jair Medrano
technocrate op — Guido Mendez
technocrate op — Orlando Leon
gaffer — Tomas Valdivieso
best boy — Rodrigo Navarrete
elec — Nicolás Olguín
elec — Antonio Parada
elec — Juan Enrique Palma
elec — Ivan Olguin
elec — Andres Pozo
elec — Valentina Cabello
concept sketches
Konica behind the scene