꥟ Fred

Joy rises with the dawn → Brand Campaign ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎⚲ Camargue, France

For FRED’s Holiday 2026 campaign, Maison BETC joined forces with director Neels Castillon and choreographer Fanny Sage to reimagine the festive season through light, movement, and emotion.

Shot on the surreal salt dunes of Camargue, in the South of France, the campaign turns an endless white landscape into a stage for a bold, poetic celebration of joy.

As dawn breaks, movement meets light, transforming the horizon into a world of warmth, optimism, and wonder.

directed by
choreographer
talent

client
agency
VP
creative director
associate director
senior art director
production company
executive producer
production manager
production coordinator

1st AD
cinematography
steadicam
1st AC
2nd AC
gaffer

grip
unit coordination

art department

stylist

hair stylist

make-up artist

nail artist
editor
colorist
assistant colorist

Neels Castillon
Fanny Sage
Helena Olmedo Duna
Morgan Taylor Lugo
Matchima Josephine Flos
Harmonia Ndayishimiye
Fred Jewelry
Maison BETC
Marine Hakim
Peggy Baunay
Julie Beguinot
Sebastien Masse
En-Tête
Thibault Kunz
Adèle Villemin
Clémence Foxonet

Lily Gantelmi Dille
Carlos Feher
Remi Quilicini
Felix Sulejmanoski
Antoine East
Pierric Lefrileux
Louisiane Amouretti
Titouan Gallo
Maxime Akif
Kenza Hame
Robin Manella
Nicolas Zoannou
Gustave Siame
Tomy Cesari
José Marin Carrilo
Enzo Mitram
Danielle Van Camp
Marina Ligai
Fatiha Pelazza
Julien Gonzalez
Yoan Lopez
Emilie Green
Claire Hameury
Samia Kassa
Vincent Duluc-David
Sylvain Canaux
Norman Lemarié

Storyboard

Behind the Scene — Leica MP