Georg Jensen

"Today, AKQA and Georg Jensen, the Danish design house, debut their new global campaign, 'When She Moves, The World Moves'. To showcase the brand's re-interpretation and expansion of their classic and much-loved Moonlight Grapes collection, Georg Jensen partnered with AKQA to develop a campaign that celebrates how women have the ability to inspire and transform the world around them.

The campaign kicks off with a film directed by award-winning director Neels Castillon. Following the extraordinary 24 hours in a woman's life, the film follows her journey of discovering how she can, quite literally, move the world around her – both via her jewellery and by her movements. It’s a poetic tribute that celebrates the fact that when women are empowered, they have the ability to move the world. The film is set to an original track composed by Hania Rani, a Polish pianist, composer and musician."  Little Black Book

Since 1904 Georg Jensen has been a lighthouse for Danish luxury design.
AKQA Copenhagen teams up with Motion Palace to conceive their new 2021
Global Campaign — When she moves, the world moves.

Directed by Neels Castillon

Client — Georg Jensen
Agency — AKQA
Music by Hania Rani
Dancer — Fanny Sage
Production — Motion Palace

Global CCO — Peter Ammentorp Lund

Executive Creative Director — Nicolai Villads Løser Smith

Director of Creative Delivery — Louise Birk Arnbjerg

Strategic Planner — Hannah Portner

Senior Art Director — Ilan Orengel

Senior Copywriter — Ilan Orengel

Executive Strategy Director — Miriam Plon Sauer

Copywriter — Arendse Rohland


Producers — Emilie Mallen, Louis Arnoux
Executive Producer — Ariane Cornic
Production Coordinator — Sandrine Laveau
Cinematography — Eric Blanckaert
1AC — Kévin Rosé
2nd AC — Marina Piantoni
Gaffer — Philippe Lupiac
Best Boy — Romain Léoton, Bastien Morel
HMC — Olivier Chauzy
Location Manager — Margot Malo, Pascal Couleau
Jewelry assitant — Anouchka Gautier
Stylist — Margot Rousseau
Camera and Lenses — RVZ
Driver — Thibault Koralewski
Post-Production — Motion Palace
Editor — Sebastien Rouquet
VFX Artist — Anthony Lassus
Color Grading — HerveBays

behind the scene