Lancôme

HNY25 with Cai Guo-Qiang → Global campaign

Embark on a thrilling New Year adventure with Global Ambassador Ni Ni. It’s time to ignite the power of the rose and spark Lancôme’s 90th anniversary celebration. Filmed in the frozen beauty of Kanas Lake, deep in China’s Altai Mountains, with contemporary artist Cai Guo-Qiang bringing the iconic rose to life through gunpowder art.

directed by

producer
dp
line producer
production coordinator
drone team

production company

agency
ECDs

creatives

agency team

service prod (china)
founder & CEO
EP
EP team
production manager
producer team

xin jiang producer
casting
1st AD
1st AC
DIT
grip
gaffer
steadicam
props
post producer

editor
color grading
tape to tape
flame artists

VFX producer
CGI

Neels Castillon

Jean-Pierre Gavini
Romain Alary
Maxime Brun
Elif Sonmez
Nicolas Gaillard
Brieuc Le Mercier
Prodigious Paris

Publicis Luxe
David Soussan
Marie Eve Schoettl
Capucine De Goeje
Nicolas Chauvin
Grégory Athéa
Matthieu Daversin
Estelle Diot
Zelda Bensoussan

Eagle Media
Edmond Tao
Kitty Kang, Anqi Xi
Zooey Zhang, Gavin Ko
Jay Lee
Tang Xiao Ming
He Jun Qiang
Shi Bin
Alkam
Gary Zhang, Lila Zhang
Bernie Chui
Wang Jun Hui
Chris Wang
Xi Chao
Dickson Lim
Hong Lei
Xiong Mao
Juliette Bleynie

Vincent Duluc
Sylvain Canaux
Régis Oyer
Bruno Maillard
Sébastien Delecour
Emilia Redondy
François-Xavier Clément
Louis Nicod
Jeremy Djaffer
Mécanique Générale

storyboard —

analog bts —