Repetto
An artistic encounter with Kaia Gerber & the iconic French house.
In Bloom is an artistic project initiated by Kaia Gerber, born from her desire to fully immerse herself in the world of dance and to explore the language of movement, the heart of Repetto’s DNA. Conceived from the beginning as a creative and artistic collaboration, this project took shape over several months through a dynamic of experimentation, dialogue, and shared exploration.
Guided by choreographer Fanny Sage, Kaia is commited for several months of training between Paris, New York and London, developing an intimate and inhabited gestural language. Movement is central in Repetto’s heritage and becomes here a tool of expression and revelation.
Written & Directed by Neels Castillon, the film is inspired by Pina Bausch’s universe, where the body becomes voice and movement becomes language. Shot on 16mm, it captures Kaia alone in the studio, embodying a figure in constant metamorphosis, guided by an invisible impulse : gradually, what was once restrained is released, leading to an emergence — in bloom.
More than a campaign, In Bloom is an unprecedented collaboration, revealing both the singularity of Kaia Gerber’s and Repetto’s ability to reinvent its own codes.
written & directed by
choreography by
cinematography
flower artist
soundtrack
written and performed by
published by
music supervisor
client
CEO
marketing director
area manager
image consultant
1st AC
2nd AC
gaffer
best boy
hair artist
make-up artist
production company
producer
line producer
co-production
producer
producer
PA
editor
colorist
post-production
sound design
voice-over
camera & lenses
labo
studio
Neels Castillon
Fanny Sage
Romain Alary
Garance du Nord
To Begin (Akira Kosemura Rework)
Michael Price
Erased Tapes Music
Emily Appleton
Repetto
Charlotte Gaucher
Elvire De Rouge
Appoline Quennehen
Dorothée Blacher
Emmanuelle Benayoun
Adrien Bernard
Vincent Taberle
Arnaud Grison
Walter Armano
Dariia Day
Les Fils De
Jean Pierre Gavini
Louis Arnoux
Ubiquity
Clément Gaucher-Holmann
Gautier Lacaille-Aranda
Salomé Drach
Neels Castillon
Sylvain Canaux
St Louis
Yann Rouquet
Lori Bergeron
RVZ
Transperfect (Hiventy)
Le Petit Oiseau Va Sortir
behind the scene — Leica MP
