This Chinese New Year 2024, Lancôme celebrates the legendary power of the Dragon, symbolising prosperity and vitality. The Dragon, as one of the zodiac signs, embodies the ability to turn the impossible into reality. Follow the Chinese actress Ni Ni in a journey across China .

directed by Neels Castillon

talent — Ni Ni
client — Lancôme 
agency — Publicis Luxe
ECD — Marie ève Schoettl, David Soussan
CD — Capucine de Goeje,  Nicolas Chauvin,  Grégory Athéa
MP — Matthieu Daversin
agency producer — Séverine Collandre
production — Prodigious
executive producer — Jean-Pierre GAVINI
line producer — Maxime Brun
service production — Eagle Media
founder & CEO — Edmond Tao
EP — Kitty Kang
EP — Anqi XI
1st AD — Olivier Coulhon, Bernie Chui
DP — Romain Alary
1st AC — Terry Yan
DIT — Chris Wang
drone Pilot — Nicolas Gaillard
drone operator — Brieuc Le Mercier
gaffer — Dickson Lim
key grip — Eric Xi
prod designer — Miva
editorial — Motion Palace
editor — Sébastien Rouquet
producer — Louis Arnoux
VFX —  The Mill
VFX on set sup — Schalk Van Der Merwe
VFX sup — Franck Lambertz, Benjamin Cathala
flame artist — Mathieu Caulet
color grading — St Louis
colorist — Sylvain Canaux
music — M83

storyboard — 

china analog diary —